
The Aam Aadmi Party (AAP) didn’t just win Delhi on Feb. 10. It triggered an electoral landslide and amassed 96% of the seats.
In marketing terms, a relatively small brand just captured almost the entire market by dislodging a super brand—in this case Narendra Modi.
So, how did brand AAP manage this, and what lessons can marketers learn from this?
1. Don’t believe your brand is infallible
A classic...