why digital marketing is important for business promotion?

Hello Friends

As a Digital marketing executive with great two year experience, I am sharing my opinion about the importance of Digital marketing for business promotion.

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Digital marketing is achieving marketing objectives through use of electronic communications technology.

Types of digital marketing

1>Pay per Click 

Google Adwords is a cost-per-click (CPC) online advertising program. Essentially that means that you decide upon a keyword that relates closely to your product or service. Using Google's tools, you price how much it would cost your per-click for your chosen keyword - this could be 10 cents, $1.50 or more, depending on the popularity of the keyword. Adverts appear alongside Google search results - so go to Google and search for 'marketing.' The ad's appearing along side the main search results are CPC. Adwords is a very targeted and controllable way of online advertising - hence the huge rises in income and profit for Google over recent times.

2>Search Engine Marketing

Suppose you are user and enter a query in a search engine like Google and hit 'enter' then you get a list of web results that contain website. Users normally visit websites that are at the top of this list as they perceive more relevant to the query. If you have ever question why some of these websites ranking superior than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). Search engine optimization involves developing, customizing or retooling your website to advance it to the top rankings on major search engines. It is the process of improving the volume and quality of traffic to a web site from search engines for targeted keywords and it turns your website into an online shop with increased opportunities to convert visitors into leads. 

3>Social Media Marketing

Social Media is an emerging technology relevant to all modern companies, whether you deal with consumers or other businesses.  Social Media gives you instant access to all your clients whether they are at their desk, at home or on the move. It done through Facebook & Twitter for Business, Twitter Basics, Facebook Pages for Business, Extending Social Media Marketing, Creating a Facebook Landing Page, Building The code for a landing page with HTML etc.

4> Email Marketing

Email marketing is a cheap, easy, effective and measurable way of keeping in touch with new and existing clients.  The returns on investment (ROI) possibilities with email marketing are huge. Emailing for customer acquisition and retention, creating effective email campaigns, HTML email design and technology, writing for email, Email development, Campaign measurement and making on-going improvements, you, the law and email, Social Media – the death of email?

5> Mobile marketing

Mobile marketing is a kind of promotion of goods, services and ideas advertising messages to customer through wireless networks. This is a better way of keeping it brief but very informative. For mobile marketing to be effective, you need to make sure the messages sent out are consistent with any other material being advertised through mass media or billboards.

6> Affiliate Marketing

Affiliate marketing sees a banners advert or a text advert placed upon an affiliate's website. When the advert attracts a click, the visitor is taken through to the site that originated the affiliate program. No cash changes hands until there is a sale, but affiliate rewards tend to be higher than regular pay-per-click. Commission Junction (CJ) is a well-known example of an Affiliate Marketing company. Affiliate Marketing is where an organization offers and incentive to other web-based organizations to market the products or services that it offers. So a company selling surfboards could have an affiliate program that is offered to other web-based organizations that offer information on surfing destinations. The affiliate program is supplied by one organization - whereas the 'affiliate' is the website that promotes on behalf of the supplying organization.

7>Digital Display Marketing

Digital display advertising is a bit of a misnomer in our new era. It actually comprises not only rich media images—traditional “display”—but also video content and interactive applications. As such, it aligns more closely with the user experience focus of consumer IT devices than does search advertising. The reason why is that search advertising, at the end of the day, is primarily about the acquisition and monetization of end users. It is inherently transaction focused, and it generates far more misses than hits, leaving a residue of spam wherever it passes. By contrast, digital display advertising is primarily about the engagement and enlistment end users. It is inherently relationship focused, and its content generates far more hits than misses, leaving a positive afterglow. In sum, no one watches a TV show about greatest search ads, but many will tune in to see an hour’s worth of the greatest Super Bowl ads.

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