career myths for bright future in student mind

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1. A college degree will get you a job

Generations of students have been told that if they get a college degree, they'll easily find a job afterward. Unfortunately, it's no longer so clear-cut. Degrees no longer open doors the way they used to, and too many new graduates are remaining unemployed or under-employed for months or even years, as employers opt for more experienced candidates. This is frustrating and confusing for graduates, who often feel that they did everything they were supposed to and they're not getting the pay-off they were promised would come.

2. Do what you're passionate about and the money will follow

In reality, not all passions match up with the realities of the job market. If you're passionate about poetry or painting, you're going to find very limited job opportunities for those things. In fact, the people who get to do what they love for a job are the lucky ones; they're not the majority. A better goal is to find work that you can do reasonably happily; it doesn't need to be your passion.

3. If you can't find a job, just start your own business

Starting your own business is hard, and it's not for everyone. It's not as easy as just having a skill and selling it. You have to have something that people want to buy from you more than they want to buy it from your competitors. You also have to be able to market yourself, deal with financial uncertainty, have some savings as a launch pad, and overcome plenty of other challenges. It's not a cure-all for anyone who can't find a job or is unhappy in their career.

4. Your major in college will lead to your career

Students often come out of school thinking that their major will lead them to their life-long career path directly, but it's very often not the case--especially for majors in the liberal arts. You might have an English degree but end up in HR, or a sociology degree but end up selling ads, or a music degree but end up as a professional fundraiser. On the other hand, degrees in the sciences, technology, engineering, and math are more likely to end up pointing you toward a more defined career path.

5. If you're not sure what you want to do, go to grad school

Grad school makes sense when you want to follow a career path that requires an advanced degree. But it's a bad use of time and money if you're hoping it will somehow point you down a career path, or if you're going because you're not sure what else to do. Many people who go to grad school for lack of a better option come out a few years later saddled with large student loans, and not any better positioned than they were before they enrolled. Which leads to?

6. Grad school will always make you more marketable

Grad school generally will not make you more marketable unless you're going into a field that specifically requires a graduate degree. In fact, it can make you less competitive, by keeping you from getting work experience for that much longer and requiring you to find a higher-paying job than you might otherwise need because you need to pay back school loans--and even worse, if you apply for jobs that have nothing to do with your graduate degree, many employers will think you don't really want the job you're applying for, since it's not in "your field."

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How We do Email Marketing?

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As a Digital marketing executive with great two year experience, I am sharing my opinion about the importance of E mail Marketing for business promotion.Because i am doing E mail Marketing, so i can understand its importance for business.

The internet is the most popular way for people to gather information about products and services he or she is interested in. Maximizing your business’ capability to appear in internet searches through press release distribution and email marketing are effective tools in reaching your current customer and potential customers with essential information about your products or services. 

What Is Email Marketing?

Email marketing is directly marketing a commercial message to a group of people using electronic mail (email). Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.

Steps to do Email Marketing

A) Email Campaign Creation

1>Short content with best template

What separates a good email campaign from a great one? Innovation. An intriguing message. A clean, bold layout that gives the eye something to linger on. With dozens of templates, an easy drag-and-drop editor and reports and tracking that give you plenty to analyze, your Email campaigns are destined to be a smashing hit.Chose from dozens of professional, themed email templates. drag-and-drop editor makes editing easy, fast and fun. Choose background color, font type and size, insert images, videos or surveys. Call contacts by name in your emails. Make your template truly your own.

2>Easily Integrate Video in Your Email Marketing

Designing an email campaign with video is no different than it is with pictures. Simply create an email as you normally would and decide where you want the video to be. When a recipient clicks to watch the video, it will open a mirror image of the entire email in their web browser. This is the safest, easiest way to integrate video into your email campaigns.It helps to make sure your email campaign will not be filtered out as SPAM. It’s also a better alternative than a link to YouTube, Vimeo or blip.tv, because it keeps the video within your email content. As always, preview and test your email to make sure everything looks great and works properly across all platforms.

3>Create a Signup Form

Create a sign-up box, and place it on every page of your Website. Don't skimp and simply put it on your home page. Build one that matches the theme of your site and place the code on every page that your customers and potential customers may stumble upon. 

B) Email List Management

Divide, clean, update and manage your contact lists with ease.Divide your lists to send better-targeted emails. Clean your lists of bounces, useless email addresses and more. Grow your list, add new contacts or delete them. You can't have a successful email campaign without a solid, optimized email list. We can help you get there.Strike bounced and erroneous emails from your list. Get rid of hard and soft bounces. With our list cleaning tools, you can cut the old, outdated and useless email addresses from all your email lists.

C) Real-Time Tracking and Reports

Take a look at the big picture and adjust your email marketing campaigns for the better. Often, making heads or tales of confusing reports can siphon valuable time from measuring ROI. That's why at Benchmark our reports adjust in real time and are easy to understand and analyze.1>View who opened your email after every campaign 2>Record bounced emails, both hard and soft 3>Compare campaigns side-by-side to track trends over time 4>See which links generated the most click-throughs 5>See which links were hardly opened at all and adjust accordingly for future marketing 6>Track forwards, unsubscribes and abuse complaints to protect your reputation 7>Export your reports and print them out for presentations or records 8>Find and view reports by campaign name, date and more

D) What happens with unsubscribe requests?

When customers unsubscribe to your email, our system automatically filters them out from your send list and puts them in a master unsubscribe list. From that point forward, you cannot email them again. However, we recommend checking all emails from customers after you've sent out a campaign. If they do not follow the proper procedure by putting the word "unsubscribe" in the subject line, for instance, it's up to you to take them off your list. 

source http://www.brickmarketing.com,http://www.benchmarkemail.com,http://www.webopedia.com,http://email-marketing-service-review.toptenreviews.com/

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why digital marketing is important for business promotion?

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As a Digital marketing executive with great two year experience, I am sharing my opinion about the importance of Digital marketing for business promotion.

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Digital marketing is achieving marketing objectives through use of electronic communications technology.

Types of digital marketing

1>Pay per Click 

Google Adwords is a cost-per-click (CPC) online advertising program. Essentially that means that you decide upon a keyword that relates closely to your product or service. Using Google's tools, you price how much it would cost your per-click for your chosen keyword - this could be 10 cents, $1.50 or more, depending on the popularity of the keyword. Adverts appear alongside Google search results - so go to Google and search for 'marketing.' The ad's appearing along side the main search results are CPC. Adwords is a very targeted and controllable way of online advertising - hence the huge rises in income and profit for Google over recent times.

2>Search Engine Marketing

Suppose you are user and enter a query in a search engine like Google and hit 'enter' then you get a list of web results that contain website. Users normally visit websites that are at the top of this list as they perceive more relevant to the query. If you have ever question why some of these websites ranking superior than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). Search engine optimization involves developing, customizing or retooling your website to advance it to the top rankings on major search engines. It is the process of improving the volume and quality of traffic to a web site from search engines for targeted keywords and it turns your website into an online shop with increased opportunities to convert visitors into leads. 

3>Social Media Marketing

Social Media is an emerging technology relevant to all modern companies, whether you deal with consumers or other businesses.  Social Media gives you instant access to all your clients whether they are at their desk, at home or on the move. It done through Facebook & Twitter for Business, Twitter Basics, Facebook Pages for Business, Extending Social Media Marketing, Creating a Facebook Landing Page, Building The code for a landing page with HTML etc.

4> Email Marketing

Email marketing is a cheap, easy, effective and measurable way of keeping in touch with new and existing clients.  The returns on investment (ROI) possibilities with email marketing are huge. Emailing for customer acquisition and retention, creating effective email campaigns, HTML email design and technology, writing for email, Email development, Campaign measurement and making on-going improvements, you, the law and email, Social Media – the death of email?

5> Mobile marketing

Mobile marketing is a kind of promotion of goods, services and ideas advertising messages to customer through wireless networks. This is a better way of keeping it brief but very informative. For mobile marketing to be effective, you need to make sure the messages sent out are consistent with any other material being advertised through mass media or billboards.

6> Affiliate Marketing

Affiliate marketing sees a banners advert or a text advert placed upon an affiliate's website. When the advert attracts a click, the visitor is taken through to the site that originated the affiliate program. No cash changes hands until there is a sale, but affiliate rewards tend to be higher than regular pay-per-click. Commission Junction (CJ) is a well-known example of an Affiliate Marketing company. Affiliate Marketing is where an organization offers and incentive to other web-based organizations to market the products or services that it offers. So a company selling surfboards could have an affiliate program that is offered to other web-based organizations that offer information on surfing destinations. The affiliate program is supplied by one organization - whereas the 'affiliate' is the website that promotes on behalf of the supplying organization.

7>Digital Display Marketing

Digital display advertising is a bit of a misnomer in our new era. It actually comprises not only rich media images—traditional “display”—but also video content and interactive applications. As such, it aligns more closely with the user experience focus of consumer IT devices than does search advertising. The reason why is that search advertising, at the end of the day, is primarily about the acquisition and monetization of end users. It is inherently transaction focused, and it generates far more misses than hits, leaving a residue of spam wherever it passes. By contrast, digital display advertising is primarily about the engagement and enlistment end users. It is inherently relationship focused, and its content generates far more hits than misses, leaving a positive afterglow. In sum, no one watches a TV show about greatest search ads, but many will tune in to see an hour’s worth of the greatest Super Bowl ads.

All content and information from these sites http://tapit.com/, http://www.niitdigitalmarketing.com/,  http://www.marketingteacher.com/,   http://www.linkedin.com/, http://www.digital-marketing-courses.in/, http://www.digitalmarketingtrainingcoursebelfast.com

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How to Write the Perfect Resume for job Interview?

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It takes recruiters an average of "six seconds before they make the initial 'fit or no fit' decision" on candidates based on resumes, according to research conducted by TheLadders. With this kind of competition, you need to have a flawless resume to get through the screening process.

We write a lot about resumes — what to do, what not to do — so now we're introducing a guide to crafting a curriculum vitae that will get you into the interview room. However, these rules are general advice we compiled from career experts. Everyone should tailor their own resume depending on the industry they're in and the position they're applying for.

Tailor your resume to the specific position you're applying for.

You're basically selling yourself on that piece of paper, so mold the information to reflect what your potential employer is looking for in an ideal job candidate. This is different depending on your industry.

Put your name and contact info at the top.

1. Put your name in bold face and/or regular caps.

2. Include your full address and home, work (optional) and/or cell phone numbers and your email address but do not bold these.

Decide if you want to include an objective.

We've heard experts go both ways on this, so you need to decide for yourself if you want to include an objective. Peri Hansen, a principal with a recruiting firm, tells Penelope Patsuris at Forbes that an objective is "the fastest way to pigeon-hole yourself" and if you "specify 'Asset Manager' you may not even be considered for 'Financial Planner.'" On the other hand, Alex Douzet, CEO of TheLadders, tells us that everyone should include an objective and compare it to a "30-second elevator pitch" where you should "explain who you are and what you're looking for." The bottom line is to only include an objective if it's not generic. 

The length of your resume should reflect years of experience.

This might be difficult if you've had a lot of experience and you're proud of all of it. But this doesn't mean it's necessarily relevant. Cut it down. If you're in your twenties, your resume should only be one page — there's not enough experience to justify a second one, Alison Green writes in U.S.News & World Report. However, if you've had more than 10 years of experience, you can add a second page, Douzet tells us.

Don't list your hobbies.

Hiring managers only care about what you can do for the company, so if you can't connect your hobbies to the job you're applying for then leave them off your resume. If your extracurricular activities are relevant, you can include them at the bottom. "I don't really care what kind of a person you are," Paul Ray Jr., CEO of recruiting firm Ray & Berndtson, tells Penelope Patsuris at Forbes. "I want to know what you can do for me."

Don't list your references.

If your prospective employer wants to speak to your references, they'll ask you. Also, it's better if you have a chance to tell your references ahead of time that a future employer might be calling. Alison Green writes at U.S.News & World Report: "Unless the company has specifically asked for something other than a cover letter and resume, don't send it. Sometimes candidates include unsolicited writing samples, letters of recommendation, transcripts, and so forth. In most cases, sending these extras without being asked won't help you, and in some cases it can actually hurt."

Create your own CV template.

The pre-made resume templates offered on word processing programs like Microsoft Word just scream "template," Jacqui Barrett-Poindexter writes in Glassdoor. You can use those templates as a guide, but create your own final copy. Furthermore, you should always stick to a format that's appropriate in your industry.

Use plenty of white space to draw the reader’s eye to specific items.

Don't include so much information that it gets distracting. "Make it pleasing to the eye, and balanced with bullets, italics and bold font," Roxanne Peplow, career advisor at Computer Systems Institute, tells us. "Have your name stand out in bigger and bold letters ... bullet point your accomplishments. Too many words on a page are exhausting to read."

Use the right keywords.

Barbara Safani of CareerSolvers suggests using LinkedIn's skills section to find the keywords that would most likely be used in a company's search query database. To do this, click on the "More" tab in your LinkedIn profile and enter a type of skill or description into the search box. This will result in a list of related skills popping up, which you can use as keywords on your resume.

Only include relevant work experience.

“Resumes are a summary of the most important data,” Debra Feldman, a job search expert, tells Tahmincioglu. “In my opinion, a part-time job just to pay the bills would not fall into that category." Peplow tells us that even if you have minimal work experience, this doesn’t mean that you have nothing to offer. Highlight your transferable skills, which are the ones that you can use from one job to the next — regardless of the position.

Use bullet points to list responsibilities and accomplishments.

Under each job or experience you've had, list your responsibilities and accomplishments in no more than three to five bullet points, writes Jasper Anson in AskMen.

Put a number to your accomplishments.

Your resume is for experience and accomplishments only. It's not the place for subjective traits, like "great leadership skills" or "creative innovator, says Alison Green in U.S.News & World Report. You should always try to quantify your accomplishments.

Keep information about your education as short as possible.

Include only relevant education information: the name of your college, your degree, and the year you graduated. Susan Adams writes in Forbes that experienced workers should include their education at the end of their resumes. If you're a new graduate, you should consider including a list of course work that's relevant to the position you're applying for. And don't even think about listing your high school education and activities — unless you're under 20 and "have no education or training beyond high school," according to Tracy Burns-Martin's book "Before and After Resumes."

Use a chronological resume format.

The chronological resume — which is really reverse-chronological — is the format most often used. On the other hand, a functional resume doesn't include a chronological job history, but instead focuses on skills and abilities.

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most job oriented sector 2013

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Business Operations Manager

Leaving their imprint throughout several company departments, operations managers hire people, acquire materials for customers, and attempt to predict what products are most likely to sell.The field can be characterized as high-demand and low-supply, with plenty of opportunity for those thinking of dipping their toe in it. "If we talk to any employer, that's the [position] they're most interested in, especially around the idea of project management," Cote notes. "So being able to run an operation and [in] particular, to manage complex projects, there's an increasing demand and fewer people there to fill it."It's also a profession welcoming of individuals who possess the rare duel qualities of business instinct and a penchant for number-crunching. "It tends to require a blending of quantitative skills and qualitative skills, and that seems to be an area where people fall on one side or the other, but that middle road is not one people pursue," he says.

HR Specialist

Depending on the size of a company, the responsibilities of a human resources (HR) specialist can include recruitment, hiring, training, employee benefits, compensation, job enrichment, relocation, performance, termination, and outplacement. Over the coming decade, the field is expected to grow by 20.5 percent.

With a brighter economic picture, companies are seeking more HR specialists to help integrate new employees. "As we come out of the recession, companies are adding people, and you need HR people to take care of the people coming in," says Sharmyn Calhoun, president of the National Human Resources Association.To achieve success in the field, Calhoun recommends a formal education and possibly a graduate degree in an area like human-resource management or labor relations. A law degree can also be a great asset if you work for a unionized company, she notes.If the company you work for has a large staff and the area of your focus is singular, it's still important to be well-versed in all HR disciplines and know how they affect the company as a whole. "You have to be able to think strategically across all the disciplines to be successful in an HR specialist or generalist role," Calhoun says.

Market Research Analyst

Conducting polls, crunching numbers, analyzing human behavior--these are a few of the techniques market research analysts use to decipher the shopping patterns and trends of consumers. The field is expected to grow by about 41 percent in the coming decade.A key driver of that growth is the business world's love of data. By dissecting and analyzing data, companies not only gain a strategy for increasing their bottom line, but for understanding what makes consumers tick."The more we have of data and the better quality that data is, the more useful it will be in creating strategy, and so I just don't see the market research analyst as a position going away anytime soon," says Joseph Cote, professor of marketing at Washington State University.

Financial Adviser

Mutual funds, asset classes, diversification--these are a few investment terms financial advisers break down as they direct you on where to allocate your money. Employment in the field is expected to grow by 32 percent by the decade's end.Thomas Blanchfield, managing director of investments for the private banking and investment group at Merrill Lynch, notes that the need for financial advisers has grown in part because employees are increasingly managing their own retirement savings these days."I think that person is obligated to look after their own finances in a way that they perhaps weren't in a previous generation," he says. "For those people that don't feel they are prepared to do it themselves, they are seeking advice," he says.While successful financial advisers are savvy money managers, they must also understand their clients. "The understanding of human emotions and how that affects people's desire, or lack of desire, to be an investor, is really an important part of the job," Blanchfield says.

Management Analyst

Companies hampered by disorganization often turn to management analysts for thoughtful strategies to shave away inefficiency and increase profits. Between 2010 and 2020, employment in the field is expected to grow by 22 percent.Good management analysts, according to Cote, grasp how various organizational players create wealth for a firm. Another piece to that puzzle, he notes, is having the skills to manage stakeholder relationships to maximize a company's profits. "As you move into a more global economy, what we're seeing is that what makes a firm successful is understanding how to balance the [corporate] network or ecosystem around it," says Cote.In that new business climate, "really understanding how an organization functions and how you structure an organization to gain its maximum value--I think that's going to become an increasingly important function," he adds.

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10 Ways to Get Rich

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1. Reinvest Your Profits: When you first make money in the stock market, you may be tempted to spend it. Don't. Instead, reinvest the profits. Warren Buffett learned this early on. In high school, he and a pal bought a pinball machine to put in a barbershop. With the money they earned, they bought more machines until they had eight in different shops. When the friends sold the venture, Warren Buffett used the proceeds to buy stocks and to start another small business. By age 26, he'd amassed $174,000 -- or $1.4 million in today's money. Even a small sum can turn into great wealth.

2. Be Willing To Be Different: Don't base your decisions upon what everyone is saying or doing. When Warren Buffett began managing money in 1956 with $100,000 cobbled together from a handful of investors, he was dubbed an oddball. He worked in Omaha, not Wall Street, and he refused to tell his parents where he was putting their money. People predicted that he'd fail, but when he closed his partnership 14 years later, it was worth more than $100 million. Instead of following the crowd, he looked for undervalued investments and ended up vastly beating the market average every single year. To Warren Buffett, the average is just that -- what everybody else is doing. to be above average, you need to measure yourself by what he calls the Inner Scorecard, judging yourself by your own standards and not the world's.

3. Never Suck Your Thumb: Gather in advance any information you need to make a decision, and ask a friend or relative to make sure that you stick to a deadline. Warren Buffett prides himself on swiftly making up his mind and acting on it. He calls any unnecessary sitting and thinking "thumb sucking." When people offer him a business or an investment, he says, "I won't talk unless they bring me a price." He gives them an answer on the spot.

4. Spell Out The Deal Before You Start: Your bargaining leverage is always greatest before you begin a job -- that's when you have something to offer that the other party wants. Warren Buffett learned this lesson the hard way as a kid, when his grandfather Ernest hired him and a friend to dig out the family grocery store after a blizzard. The boys spent five hours shoveling until they could barely straighten their frozen hands. Afterward, his grandfather gave the pair less than 90 cents to split. Warren Buffett was horrified that he performed such backbreaking work only to earn pennies an hour. Always nail down the specifics of a deal in advance -- even with your friends and relatives.

5. Watch Small Expenses: Warren Buffett invests in businesses run by managers who obsess over the tiniest costs. He one acquired a company whose owner counted the sheets in rolls of 500-sheet toilet paper to see if he was being cheated (he was). He also admired a friend who painted only on the side of his office building that faced the road. Exercising vigilance over every expense can make your profits -- and your paycheck -- go much further.

6. Limit What You Borrow: Living on credit cards and loans won't make you rich. Warren Buffett has never borrowed a significant amount -- not to invest, not for a mortgage. He has gotten many heart-rendering letters from people who thought their borrowing was manageable but became overwhelmed by debt. His advice: Negotiate with creditors to pay what you can. Then, when you're debt-free, work on saving some money that you can use to invest.

7. Be Persistent: With tenacity and ingenuity, you can win against a more established competitor. Warren Buffett acquired the Nebraska Furniture Mart in 1983 because he liked the way its founder, Rose Blumkin, did business. A Russian immigrant, she built the mart from a pawnshop into the largest furniture store in North America. Her strategy was to undersell the big shots, and she was a merciless negotiator. To Warren Buffett, Rose embodied the unwavering courage that makes a winner out of an underdog.

8. Know When To Quit: Once, when Warren Buffett was a teen, he went to the racetrack. He bet on a race and lost. To recoup his funds, he bet on another race. He lost again, leaving him with close to nothing. He felt sick -- he had squandered nearly a week's earnings. Warren Buffett never repeated that mistake. Know when to walk away from a loss, and don't let anxiety fool you into trying again.

9. Assess The Risk: In 1995, the employer of Warren Buffett's son, Howie, was accused by the FBI of price-fixing. Warren Buffett advised Howie to imagine the worst-and-bast-case scenarios if he stayed with the company. His son quickly realized that the risks of staying far outweighed any potential gains, and he quit the next day. Asking yourself "and then what?" can help you see all of the possible consequences when you're struggling to make a decision -- and can guide you to the smartest choice.

10. Know What Success Really Means: Despite his wealth, Warren Buffett does not measure success by dollars. In 2006, he pledged to give away almost his entire fortune to charities, primarily the Bill and Melinda Gates Foundation. He's adamant about not funding monuments to himself -- no Warren Buffett buildings or halls. "I know people who have a lot of money," he says, "and they get testimonial dinners and hospital wings named after them. But the truth is that nobody in the world loves them. When you get to my age, you'll measure your success in life by how many of the people you want to have love you, actually do love you. That's the ultimate test of how you've lived your life."

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