8 marketing lessons from the AAP’s stunning victory in the Delhi elections

The Aam Aadmi Party (AAP) didn’t just win Delhi on Feb. 10. It triggered an electoral landslide and amassed 96% of the seats. In marketing terms, a relatively small brand just captured almost the entire market by dislodging a super brand—in this case Narendra Modi. So, how did brand AAP manage this, and what lessons can marketers learn from this? 1. Don’t believe your brand is infallible A classic...

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What is cohorts analytics ?

About cohorts Examine the behavior and performance of groups of users related by common attributes. A cohort is a group of users who share a common characteristic that is identified in this report by a Google Analytics dimension. For example, all users with the same Acquisition Date belong to the same cohort. The Cohort Analysis report lets you isolate and analyze cohort behavior. In this article: See cohort data Ways to use cohort data Next...

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