Sunday, 24 March 2013

How We do Email Marketing?

Hello Friends

As a Digital marketing executive with great two year experience, I am sharing my opinion about the importance of E mail Marketing for business promotion.Because i am doing E mail Marketing, so i can understand its importance for business.

The internet is the most popular way for people to gather information about products and services he or she is interested in. Maximizing your business’ capability to appear in internet searches through press release distribution and email marketing are effective tools in reaching your current customer and potential customers with essential information about your products or services. 

What Is Email Marketing?

Email marketing is directly marketing a commercial message to a group of people using electronic mail (email). Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.

Steps to do Email Marketing

A) Email Campaign Creation

1>Short content with best template

What separates a good email campaign from a great one? Innovation. An intriguing message. A clean, bold layout that gives the eye something to linger on. With dozens of templates, an easy drag-and-drop editor and reports and tracking that give you plenty to analyze, your Email campaigns are destined to be a smashing hit.Chose from dozens of professional, themed email templates. drag-and-drop editor makes editing easy, fast and fun. Choose background color, font type and size, insert images, videos or surveys. Call contacts by name in your emails. Make your template truly your own.

2>Easily Integrate Video in Your Email Marketing

Designing an email campaign with video is no different than it is with pictures. Simply create an email as you normally would and decide where you want the video to be. When a recipient clicks to watch the video, it will open a mirror image of the entire email in their web browser. This is the safest, easiest way to integrate video into your email campaigns.It helps to make sure your email campaign will not be filtered out as SPAM. It’s also a better alternative than a link to YouTube, Vimeo or blip.tv, because it keeps the video within your email content. As always, preview and test your email to make sure everything looks great and works properly across all platforms.

3>Create a Signup Form

Create a sign-up box, and place it on every page of your Website. Don't skimp and simply put it on your home page. Build one that matches the theme of your site and place the code on every page that your customers and potential customers may stumble upon. 

B) Email List Management

Divide, clean, update and manage your contact lists with ease.Divide your lists to send better-targeted emails. Clean your lists of bounces, useless email addresses and more. Grow your list, add new contacts or delete them. You can't have a successful email campaign without a solid, optimized email list. We can help you get there.Strike bounced and erroneous emails from your list. Get rid of hard and soft bounces. With our list cleaning tools, you can cut the old, outdated and useless email addresses from all your email lists.

C) Real-Time Tracking and Reports

Take a look at the big picture and adjust your email marketing campaigns for the better. Often, making heads or tales of confusing reports can siphon valuable time from measuring ROI. That's why at Benchmark our reports adjust in real time and are easy to understand and analyze.1>View who opened your email after every campaign 2>Record bounced emails, both hard and soft 3>Compare campaigns side-by-side to track trends over time 4>See which links generated the most click-throughs 5>See which links were hardly opened at all and adjust accordingly for future marketing 6>Track forwards, unsubscribes and abuse complaints to protect your reputation 7>Export your reports and print them out for presentations or records 8>Find and view reports by campaign name, date and more

D) What happens with unsubscribe requests?

When customers unsubscribe to your email, our system automatically filters them out from your send list and puts them in a master unsubscribe list. From that point forward, you cannot email them again. However, we recommend checking all emails from customers after you've sent out a campaign. If they do not follow the proper procedure by putting the word "unsubscribe" in the subject line, for instance, it's up to you to take them off your list. 
Have Good Day, Good Luck For Your Business
Jai Hind Jai Bharat

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