Friday, 5 April 2013

How we do PPC or Google AdWords?

Hello Friends

As a Digital marketing Expert with great two year experience, I am sharing my opinion about the importance of PPC or Google AdWords for business promotion.Because i am doing PPC or Google AdWords, so i can understand its importance for business.


Introduction to Google


As a search engine, Google gathers and organizes a multitude of information from the Internet, then makes this information available to users throughout the world who are searching online. Users can visit the Google homepage or other Google properties, enter a search query (terms related to information they'd like to find) into the search field, and click "Google Search." Google returns a variety of search results -- including lists of sites, images, maps, videos, and more -- that are highly relevant to the query. Users can also search for results within Google Images, Google News, Google  Maps, YouTube and other specialized Google services.

What is Google AdWords or PPC ?


Google AdWords is Google's online advertising program. AdWords lets you create simple, effective ads and serves them to people who are already searching online for information related to your business.

Google AdWords is much more than text ads on Google.com.  With our partner sites in the Google Search and Display networks, advertisers can now reach their desired audience with Google AdWords ads on hundreds of thousands of sites across the web, whether users are actively searching for information or simply reading content on one of their favorite web sites.Today, users see our ads while they are on their mobile devices, like smartphones and tablets, while they are watching video content on YouTube, while they are using a favorite app, and more. Follow Steps to run your campaign:-

Step-1 Create a campaign

1>You'll need to make at least one campaign before you can create ads in your account. Here's how to create a campaign and choose your campaign settings:

2>Sign in to your AdWords account at https://adwords.google.com.

3>If this is your first campaign, click "Create your first campaign." If you've already created a campaign, look for the "+ New campaign button" on the Campaigns tab. blank

4>You'll be taken to the "Select campaign settings" page. blank First, name your campaign and pick your campaign type. Then, choose the settings for your campaign in each section: locations, bidding and budget, ad extensions, and so on. Note that the availability of certain settings may depend on the campaign type you choose. Compare campaign types in detailWhen you've selected all of your settings, click "Save and continue."

5>Next, the instructions on your screen will walk you through the steps to create an ad group and enter your ads and keywords.

Step-2 Choose your location and language settings


1>Click the Campaigns tab.


2>In the left hand panel, click All online campaigns.


3>Click the + New campaign button. blank


4>You'll be taken to a page where you'll be able to update your campaign settings. Look for the section titled "Locations and Languages." blank, To target locations      

Step-3 About network settings

1>The network setting determines which of these networks your campaign’s ads will appear on and the types of ad formats that you can use. You’ll choose a network setting by selecting a campaign type for your campaign.

2>Click Create your first campaign (you'll only see this if you're creating your first campaign) or the + New campaign button on the Campaigns tab.

3>Choose your campaign type and sub-type (for example, "Search and Display Networks - All features"). The network setting associated with the type you've chosen appears in the “Networks” section. 

Step-4  Choose your bid and budget

Your bid is the most you're willing to spend per click. By managing your bids, you may influence the amount of traffic your ads receive, as well as the ROI they generate. With higher bids, your campaign is likely to receive more traffic while spending more money. With lower bids, your campaign is likely to improve its ROI, but receive fewer clicks and conversions.

1>Click the Campaigns tab.

2>Under All online campaigns, click the +New campaign button.

3>In the Bidding and budget section of your campaign settings, select a bidding option. If you choose the "manual" option, enter a Default bid as well.

4>For Budget, the amount you enter should be the most you're willing to spend on your campaign on average per day over a month. You can also apply a shared budget that you've previously created.

5>Click Save and Continue (on the next settings page, you'll be prompted to create and save your ad group).You may edit your bidding option and budget again at any time by returning to your campaign's Settings tab.      

Step-5  Choose an ad format

AdWords accounts give you access to ad formats that go beyond those that appear on Google Search results. Besides text ads, you can create video ads, image ads, WAP mobile ads, app or digital content ads, and more. Each type has its own benefits, whether it's the ease and affordability of running text ad or the colorful storytelling that comes with video. You can run multiple kinds of ads from the same AdWords account and, in some cases, from the same campaign.

Step-6  Choose your keywords and placements

Your ads can appear on sites that are part of the Google Search Network, like Google Search and Shopping, when people search using the keywords you choose. AdWords also uses these keywords to find relevant sites on the Google Display Network to show your ads. So whether you want to show your ads to people as they search on the web, or when they visit websites they're interested in, selecting keywords is an essential part of your campaign.

1>If this is your first campaign, click Create your first campaign. If you've already created a campaign, look for the + New campaign button on the Campaigns tab and then select one of the following campaign types:
"Search & Display Networks"
"Search Network only"
"Display Network only"

2>Select your campaign settings, and click Save and continue.

3>On the "Create ad group" section, simply type one keyword (which can include multiple words) per line in the text box. If you enter a URL in your ad, you'll see a list of keyword ideas to the right of this box. Click the add link next to any keyword you'd like to add to your ad group.

Step-7 Understanding your campaign status

Click the Campaigns tab to get to the "All online campaigns" page.

Look for the "Status" column, next to "Budget.
Campaign status What it means
Eligible Active and can show ads.
Paused Inactive because you paused it. Pausing a campaign means that your ads don't show or accumulate new costs until resumed.
Deleted Inactive because you deleted it. Deleting a campaign means that ads don't show or accumulate new costs until re-enabled.
Pending Inactive but scheduled to begin at a future date.
Ended Inactive because it's past its scheduled end date.
Suspended Inactive because your prepaid account balance has run out. Suspended accounts don't show ads or accumulate new costs until additional funds are added under "Billing."
Limited by budget Active, but showing ads only occasionally due to budget constraints. You can place your mouse over the bubble next to this status to see your "Recommended budget."


What are Google Billing options?

Google payment options are divided into two types: postpay and prepay. One or both will be available to you depending on your country and currency. Note that you won't be able to switch from a postpay option to a prepay option or vice versa, so be careful when you select a payment method as you set up your account.

All Content from http://www.google.com

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