What is ATL, BTL and TTL Marketing

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As a Digital marketing Expert with great two year experience, I am sharing my opinion about the importance of Marketing for business promotion.Because i am doing Mobile Marketing, so i can understand its importance for business.

Above the line and Below the line

The Art of Marketing… It lets one flirt with his or her creativity to sell / advertise / brand a product or service. And surprisingly, there exists a hypothetical line to differentiate between the kind of marketing one indulges into. Lets take a look…

Companies market their products in a number of ways. These ways fall into either of these two categories:

Above the line (ATL)

Above The Line (ATL) refers to promotional activities done at macro level. It is done at national, regional or at bigger territory level and mass audience is covered in this type of promotion. A brand image is created about the company and its product. Media such as television, cinema, radio, newspapers, and magazines are used to create an impact about the company and its product. ATL communication is more of conventional in nature.

Below the line(BTL)

Below The Line (BTL) communication is unconventional in nature, done at micro level and forms part of non-media communication. Measures include direct mailing, distribution of flyers, brochures, and usage of sponsorships, public relations, tele-marketing and point of sale

Interestingly, ATL and BTL terms were coined at Proctor & Gamble in 1954 where accountants differentiated advertising agencies’ payments vis-à-vis who undertook promotional activities other than advertising for fixed fees. Gradually, marketers started to differentiate activities other than advertisements as separate marketing practice called Below the line (BTL).

Today, ATL is used for branding effect, to generate mind share while BTL is used to generate loyalty and repeat sales. ATL is tailored for mass audience while BTL promotions are targeted at individual level according to their needs and preferences. ATL promotions are difficult to measure while BTL are measurable in terms of sales and feedback and it gives marketers valuable insights on their return on investment (ROI). Since BTL focus is targeted and customer centric, it is efficient and cost effective, apt for start-ups.

Social networking sites such as face book, twitter, my space, you tube help generate leads and enable companies to develop eCRM and use data in a varieties of ways. Though, social media is an integral part of BTL activity today, but it beats even television, audio, magazines in creating brand value in terms of numbers and is way more rewarding.

Through The Line (TTL)

Through the line refers to an advertising strategy involving both above and below the line communications. This strategic approach allows brands to engage with a customer at multiple points (for example, the customer will see the television commercial, hear the radio advert and be handed a flyer on the street corner). This enables an integrated communications approach where consistent messaging across multiple media create a customer perception.

The advent of social media has blurred the ‘line’ segregating the marketing techniques. These days, companies use an integrated approach involving both ATL and BTL and it is called Through The Line (TTL) approach. This approach allows brands to engage with their customers at multiple points and thus generate a solid perception regarding the company and the product, the main aim of Marketing!

All Content from http://www.startupfreak.com/what-is-atl-btl-and-ttl-marketing/

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10 Staggering facts about facebook

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Related Video
Mom-focused retailer Zulily appears on our list because probably because it ramped up promotional spending prior to its IPO this year. 

Facebook CEO Mark Zuckerberg

Facebook now makes $2 billion in revenue every quarter, and $1.8 billion of that comes from paid advertising.

Yet remarkably little is known about who Facebook's biggest advertisers are. Facebook does not disclose that information to the SEC, and its executives rarely talk about how much money individual clients spend on Facebook campaigns.

Nielsen doesn't measure Facebook adspend. Kantar doesn't either.

Just like last year, we asked internal sources at Facebook, as well as external executives at Facebook's client companies, to tell us what they knew about Facebook's top spenders. Our friends at ComScore also supplied us with some incredibly useful information about ad impressions served in social media. We also looked at previously published reports about ad spending on Facebook.

Combining that data together allowed us to rank the companies by dollars spent, for a period roughly covering the last 12 months. And we got lucky with one source, who estimated adspend for several companies — but not all — on the list.

Our list has its flaws: Some key sources declined to cooperate with our survey, and we've doubtlessly missed some companies or gotten brand names ranked in the wrong order. We're not saying this information is exactly accurate. Rather, these are experts best guesses as to who spends what on Facebook.

Nonetheless, we're confident that our ranking is the best available outside of Facebook vp/global marketing solutions Carolyn Everson's office. (You can email us if you have better information that could make this list more accurate.) Budgets, where given, are estimates.

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The 35 Biggest Advertisers On Facebook

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Samsung

1. Samsung: $100 million

There was widespread agreement that Samsung is one of Facebook's biggest clients, if not the biggest client. Late last year, Samsung spent $10 million in a three-week period on Facebook just to launch its Galaxy S III phone, for instance.

2. P&G: $60 million

Procter & Gamble is the world's largest advertiser and has a massive presence on Facebook, particularly among moms. Facebook ended a "free ride" for advertisers in late 2012/early 2013 by restricting the reach of some of their free page posts, thus encouraging more paid post promotion and ad spending right at the same time that P&G made a big push out of traditional media and into social.

P&G will likely activate another huge social media campaign around Facebook for the Russian Olympics next year.

3. Microsoft: $35 million

The company has a longstanding pact with Facebook, which uses its Bing search engine. Facebook also acquired Microsoft's Atlas ad server this year.

4. AT&T

Facebook is the biggest mobile app on the planet, and AT&T — as both a wireless carrier and a seller of mobile devices — knows it must maintain a constant presence on it.

5. Amazon: $30 million

The rumor is that Amazon will actually begin serving ads inside Facebook's ad exchange, FBX, soon. Amazon gets a lot of retail traffic from people liking or recommending purchases on Facebook.

6. Verizon: $30 million

Facebook has courted wireless carrier advertisers specifically with a new tool that shows Facebook mobile ads are nine times more successful than desktop media in getting people to switch carriers than other media.

7. Nestle: $30 million

8. Unilever: $30 million

Two of the top 5 most shared ads in social media in 2013 were from Unilever, including its "real sketches" ad for Dove and a viral Turkish ad for Cornetto ice cream.

9. American Express: $25 million

AmEx is a hugely social brand. Right now it's marketing a "member since" Facebook app that applies a badge to your page so you can show off how long you've carried a card.

10. Walmart

As our BI Intelligence research shows, Walmart is the top retailer on Facebook for a reason.

11. Coca-Cola

Coke has 76 million fans on facebook, making it the most-liked brand on the planet. It did not get there by accident.

12. Starbucks

Starbucks is the 4th biggest brand on Facebook.

13 through 16. King.com, Zynga, EA and Supercell

We've lumped these game makers into the same category because they're all on Facebook for the same reason: It's a huge platform for app marketing. Gaming today is all about mobile app downloads.

17. Ford

Ford has more than 80 brand pages on Facebook and a huge social media team managing them.

Capital One

18. Capital One: $20 million

Capital One keeps it topical in its Facebook posts.

19. eBay: $20 million

Like Amazon, eBay has a huge business in capturing referred traffic from Facebook.

20. AB Inbev: $15 million

Bud has an uphill battle on Facebook because its pages are age restricted. But beer is "social" both off and online.

21. Visa: $15 million

Visa has 11 million fans on Facebook and a huge tie-in with the NFL, another brand with a huge Facebook fanbase.

22. Intuit: $10 million

Intuit makes tax prep and accounting software and its core consumers are small businesses. Facebook's core advertisers are small businesses, too.

L'Oreal

23. L'Oreal:  $10 million

L'Oreal uses Facebook to dispense beauty tips to its brands' fans.

24. Mastercard - $10 million

Here for the same reason AmEx and Visa are.

25. Weight Watchers $5 million

The entire point of Weight Watchers is to diet with the support of a group, and, naturally, Facebook really helps with that mission.

26. State Farm $2 million

State Farm has a tie-in right now with Duck Dynasty, a show with a massive social media fanbase.

27. Ancestry

The genealogy site tries to capture consumers where they are – on Facebook engaging with their living families.

28. Dell

Where do you sell computers? On the internet — which means Facebook.

Reuters

29. Macy's

A core part of Macy's brand is entertainment — the Thanksgiving Day parade, the 4th of July fireworks, etc. — and the company wants to keep consumers talking about it on social media.

30. Disney

A huge organic fanbase, but it is augmented by paid media too.

31. Victoria's Secret

No prizes for guessing why people like this brand — they're making it easy for VS to reach them with new ads.

32. Citi

The finance category as a whole has entered paid social media with gusto. Consumers have a long lifetime value to banks, and banks need anything that can improve their rep with consumers.

Steve Kovach/Business Insider

33. Sony

Like Samsung, Sony knows that electronics brands need to be on Facebook.

34. Mondelez/Kraft

The snack food maker recently split into two different companies. You've probably encountered one of its viral Oreos ads on Facebook.

35. Zulily

Mom-focused retailer Zulily appears on our list because probably because it ramped up promotional spending prior to its IPO this year.

Content source from:-http://in.finance.yahoo.com/news/35-biggest-advertisers-facebook-171900825.html?page=5

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Facebook's Top 10 Hidden Features

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Even if you check Facebook daily, you may not have picked up on a few of the social network's less well-known features. Here are 10 of the best Facebook features you've been missing out on.

1. Create an interest list

Interest lists are an optional way to organise the content you are interested in on Facebook. You can create your own interest lists based on the things you care about, or follow other people's lists. For example, you could create a 'Top Indie Bands' list that features bands' Pages and public updates from band members.

To create your own interest list, go tohttps://www.facebook.com/bookmarks/interests and click the 'Add Interests' button. The click 'Create List' and search for the people or Pages you want to add to your list, or use the categories on the left to browse. After you've selected the things you want to include, you can pick a name for your list and select a privacy setting. Choose 'Public' if you want others to be able to subscribe to the list you've created.

When you follow a list, you'll be able to see updates from that list by clicking the arrow at the top right of your homepage and then clicking on the list name. You'll see a feed of the posts and activity from the people and Pages on that list. You may also see highlights from this list in your main news feed.

2. View Friendship history

Look back at all the Facebook interactions you've had with a particular friend by going to their profile page, clicking in the arrow in the top right corner and selecting 'See Friendship' from the dropdown menu. If you've added a relationship to your timeline, you can go to https://www.facebook.com/us to see the friendship page for you and the person you're in a relationship with.

You can also see a friendship page for two of your friends by going to a friendship page, clicking 'More' (under the cover photo) and typing in the names of two of your friends.

3. Check your 'Other' messages

Just as Facebook highlights stories in your news feed that it thinks are of greater importance to you, it also sorts your messages. The main Messages folder contains messages from your friends and their friends. All other messages will go into an 'Other' folder where you can look at them separately.

This Other folder isn't visible until you view your main Messages folder, and Facebook doesn't send you a notification when a new message arrives in this folder. You might therefore have hundreds of unread messages that Facebook has filed in your Other inbox.

4. View Photos the old way

If you don't like the way that photos appear in a pop-out black box when you click on them, you can simply revert to the preview Facebook photo display by pressing F5 on your keyboard. This allows you to flick through the photos in an album in classic view.

5. Prevent tagged posts from automatically displaying on your Timeline

Facebook gives you the option to manually approve or dismiss tags that people add to your posts. When you turn it on, anytime someone tags a photo or post you made, that tag won't appear until you approve it.

To turn on tag review, click on the arrow at the top right of any Facebook page and select 'Settings' In the left-hand column. Then click Timeline and Tagging and look for the setting 'Who can add things to my timeline?' and click 'Edit' next to the option 'Review posts friends tag you in before they appear on your timeline' to turn this on.

It should be noted that this only controls what's allowed on your timeline. Posts you're tagged in still appear in search, news feed and other places on Facebook

6. Turn your profile upside down

When the Pirate English language option appeared on Facebook several years ago it attracted a fair bit of attention. It changes, for example, 'What's on your mind?' to 'What be troublin' ye?' and 'Share' to 'Divvy spoils t' all ye mateys'.

Now you can also choose 'Upside Down' as your version of English, which upends all your interface text. Just click on the arrow at the top right of any Facebook page and change 'language' to 'English (Upside Down)'.

7. Download your Facebook data

There is a feature in the General Account Settings that allows you to download information available to you in your account such as your timeline info, posts you have shared, messages, photos and more. Additionally, it includes information that is not available simply by logging into your account, like the ads you have clicked on, data like the IP addresses that are logged when you log into or out of Facebook, and more.

Click the arrow at the top right of any Facebook page and choose Settings. At the bottom of the General Account Settings in an option to "Download a copy of your Facebook data". Unfortunately, there is no way to individually select which data you would like to download when you download your Facebook info, so you will have to download your file in its entirety.

8. Activity log

Your Facebook activity log is a list of your posts and activity, from today back to the very beginning. You'll also see stories and photos you've been tagged in, as well as the connections you've made - like when you liked a Page or added someone as a friend. You can also use it to review and manage what you share on Facebook.

You can get to your activity log by clicking the arrow at the top right of any Facebook page and choosing Settings, followed by 'Privacy'. Next to 'Who can see my stuff?' click 'Use Activity Log'.

This can be used to quickly review your photos, and photos you're tagged in, that are shared with Public, and also review photos that you have hidden on your timeline.

9. Send a private message from a traditional email account

Send a message to someone on Facebook from your traditional email account (Hotmail, Yahoo!, Gmail etc) using their @facebook.com email address. This is in the format username@facebook.com. The emails will be delivered to your Facebook Messages folder

When you send messages to external email addresses, your emails will be formatted to look like Facebook messages, including your name, your profile picture and your message.

10. Turn off mobile push notifications

Sometimes getting endless notifications on your mobile phone about Facebook updates is just irritating. Push notifications can be turned on or off from your Facebook app or the settings on your smartphone.

From your Android, iPhone or iPad go to Privacy Settings > Notifications > Mobile Push and un-tick the things you don't want to get notifications about. It is not currently possible to adjust push notifications from mobile browsers or from feature phones.

Source by http://www.businessinsider.in/Facebooks-Top-10-Hidden-Features/articleshow/24936640.cms

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7 Steps to Smart Salary Negotiation

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Salary negotiation can be a sticky subject. While it's usually not easy and can be uncomfortable, it's important to know when it's appropriate and how to do it right.

A recent Salary.com survey reveals a surprising statistic. Almost everyone - nearly 90 percent of both genders polled - would like to negotiate more effectively. What's more, according to Abby Euler, general manager of Salary.com, the company's research has also shown that 84 percent of managers expect employees to try to negotiate their salary.

To aid in your efforts, consider the seven steps below to successful salary negotiation:

1. Research yourself. Before you start negotiating, you have some homework to do - on you. Euler suggests finding the fair market salary range for your position, education, experience and location as a first step. "Use a tool like Salary.com's free Salary Wizard, which compiles 100 percent HR-reported salary data to find out what you're worth," Euler says. "Then, outline how your contributions and performance have helped improve your company's bottom line."

Slideshow - 9 ways to negotiate the salary you want

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Money can be a highly sensitive topic to discuss in any context, but even more so during the interview process. With a quality job on the line, you may hesitate to press a hard bargain for the salary ... more 

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U.S.News & World Report LP

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2. Discover your financial impact. Whether you work for a for-profit company, a nonprofit organization or a civic entity, you're either a revenue generator or a cost center for your company, according to Katie Donovan, founder of Equal Pay Negotiations, LLC. Donovan recommends asking yourself the following questions:

--Have you produced more revenue than expected or than your colleagues?

--Have you lowered cost by processing more than your colleagues?

--Have you saved money by changing vendors or renegotiating a vendor contract?

--Have you saved money by shortening processes without lowering quality?

"Those are just some of the examples of how each of us impact the finances of our company," Donovan explains. "Drill any of these examples down to the dollar, and discuss that dollar amount when you discuss your impact on the company."

Euler additionally suggests considering details like specifically where you increased revenue, saved your company money, delivered exceptional service, took on responsibilities outside your job role or exceeded your goals. "Remember: Your manager will have to take this request to his or her manager, so use all the data and examples you can to make it clear that your job performance is raise-worthy," she says.

3. Use multiple avenues. There are numerous online websites you can use to check the going rates for your position and in your industry, including Salary.com, Payscale.com and Glassdoor.com. Donovan also notes that trade associations for many job functions or industries can provide this information, as well as provide details about employment packages. Another suggestion from Donovan is to call a headhunter, who can give you another perspective on the market value of the job - as well as create another option for getting paid more. "Tell the headhunter what you do and what you get paid," she advises. "Then ask if they could get you the same type of job for higher pay. You become a much better negotiator when you know you have options."

Slideshow - Are women terrible salary negotiators?

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No man would ever say - at least in print or mixed company - that women are bad at negotiating for money and power because no guy wants to be drop-kicked to the proverbial curb for being a sexist pig.... more 

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Yahoo Finance India

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4. Research your company. This is a step that's often forgotten, but being aware of the financial position of your company is crucial for your negotiation, according to Euler. She recommends finding out what the current fiscal year looked like from a company perspective, including quarterly performance. "If the company is not meeting revenue goals, your salary request will most likely fall on deaf ears," she says. "Also, ask your manager or HR about when salary reviews happen, so that you can set a meeting at least a month prior to ask for a raise."

5. Leave emotion at the door. Trying to buy a house? About to send a child to college? While these are milestones in your life, they do not factor into whether or not you deserve a raise, Euler says. "When you enter a negotiation, you should only come armed with data, facts, and honesty around your job and company performance. Lay out your case rationally, ask for what you think you deserve, and be prepared to answer questions and provide further support for your request."

6. Remain professional. Even if you're a strong negotiator, you will rarely get everything you want. If you get an outright "no," Euler suggests using that as an opportunity to ask how you can improve your performance. "Rejection is always difficult, but try not to take an unsuccessful negotiation personally - and definitely don't let it deter you in the future," she says. "If you're denied the raise percentage that you request, don't forget the list of non-salary related items you can negotiate."

7. Widen the package. If you work for a start-up, small- to mid-sized company or are new to the workforce, Euler notes that your company may not be able to offer you more in base salary. But she reminds prospective negotiators that extra vacation days, equity, working from home or performance-based bonuses are all up for negotiation as well. Therefore, when negotiating salary, be sure to include all aspects of your employee package in your discussion. Donovan notes that the areas most open for negotiation are salary and flex schedules - but adds that any aspect of your package is good to include in this discussion. "It gives you items to compromise and trade for the salary you truly want," Donovan says. "Without opening with more than you want, you will never end up with what you want in the negotiation." 

Source by http://in.finance.yahoo.com/news/7-steps-smart-salary-negotiation-134652842.html

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6 Ways to Track Your Competition's Marketing Strategy

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Unlike big brands, small businesses generally do not have the resources to track their competition without spending a lot of money and time. But if you make a regular process of it, there are many ways to track your competitors easily and effectively. Here are six places to start:

1. Sign up for Google Alerts. Getting updates on your competitions' activity online is absolutely free via Google Alerts, and it couldn't be easier to set up. Just insert your competitors' names into the search query and select what results you want to be notified of -- including news, blogs, video and discussion. You can have those notifications sent to you as they happen, every day or weekly.

2. Connect with competitors on social media. "Like" and "follow" your competition on Facebook, Twitter and other social media channels. Make sure you track both the brand and its key leaders to get a sense of what they are doing. For example, as a restaurant owner, you may want to follow the names of restaurants you compete with as well as the chefs and restaurateurs to get a full picture of their activity.

3. Enroll in your competition's mailings and promotions. Sign up for your competitors' e-mail and direct marketing campaigns, commonly known as Customer Relationship Marketing (CRM) programs. Become a regular "customer" and you'll quickly see what kind of offers they provide and how they stack up to yours.

4. Become a secret shopper. Conduct shopping trips to try out your competitors' customer experience, both online and in-store. Purchase your competitors' products to see what the process feels like. Take notes on the customer service techniques you are seeing, as well as how the assortment of products are sourced, merchandised and priced.

5. Visit their trade show booths. When you go to trade shows, be sure to pick up your competitor's materials. For example, if you are in the home furnishing industry, attending a local home show is a great place to pick up competitive brochures, pricing and product line information so that you can stay current to industry trends.

6. Monitor your competitors' websites. You can learn a lot about your competition by keeping an eye on their website. Keep up with the new functionalities they add and see what kind of traction they may be getting. If you are in the floral business, for example, being familiar with your competitors' websites will allow you to track what information they are offering customers and what trends in floral design, party planning and flower selection they are following.

The goal here is to make sure all the marketing elements that form your brand experience are better than those of your competitors. If you see something that doesn't seem to be working, could the same be said of your marketing? Adjust accordingly. Determine the most effective ways to engage your customers.

It's very easy to identify those other brands that offer exactly what you do. Look beyond the obvious and follow your indirect competitors as well. Who are the competitors that can draw time, attention and money away from your brand?

For example, if you run a local gift shop, other gift shops are not your only competition. You are competing for shoppers at other local stores, movie theaters, florists and restaurants in the area as well as online gift shoppers. Many small businesses see online brands as their biggest competition, regardless of location.

Looking at your competition more broadly will help you understand all the marketing messages directed at your customers. Only then can you stay on top of your game. 

All content from http://www.brijj.com/group/manager-senior-manager-market-research--link--6-Ways-To-Track-Your-Competition-S-Marketing-Strategy?type=naukri_dom_Marketing&mailerid=20130620&eid=3678792

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Cost Effective Marketing

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•     Pick up the phone and talk to 5 current or past clients a day.
•     Add to the bottom of your email signature “The greatest compliment you can give me is a referral to your family, friends and colleagues.”
•     Record a new, upbeat and original message on your voicemail every day. Try a riddle, joke, tip, quote or short story.
•     Check the local news or internet for a good news story and clip or print the story and send the person who the story is about a personal note saying “well done or congratulations” and include your business card.
•     Video yourself with your best buying or selling tips and post them to YouTube, Facebook, Linkedin, Twitter.
•     Video a past client testimonial sharing their experience doing business with you and post it to your website or social media.
•     Wear your company name badge. Don’t be a secret agent.
•     Join or start a networking group like Business Network International (BNI).
•     Post some of your best marketing, buying or selling ideas in Real Estate on your own blog.
•     Submit press releases each week to local media sources.
•     Create joint ventures and partnerships with other businesses and services that fall in line with the real estate industry.
•     Complete a detailed profile of yourself in Facebook, Linkedin and Twitter.
•     Write a short 500 word article each month and email it to your database.
•     Post classified ads on free online websites like Craigslist, Kijiji, Castanet, Oodle.
•     Teach other business owners and service providers how to market with little or no money.
•     Write and send a hand written note to 5 people every day.
•     Email a newsletter, buying and selling tips, video clip, slide shows.
•     Email every month your best bets for buying opportunities. All categories like first time buy, move up buy, foreclosure or rental.
•     Tel 20 – walk around a new listing, recent sale or an upcoming open house and share with 20 neighbors about the property and add them to your database
•     Visit face to face an expired listing owner with a sold topper in hand and say “We have just been notified your home is no longer on the market and I am sure the last person you want to see at your door is another real estate agent. I just have 2 quick questions and will be on my way. First why do you think one of these “sold” signs did not get on your property and second why did you want to sell in the first place?”
•     Hold an open house on a listing any day that only takes a customer no more than 2 open house signs to get to from the main traffic.

all content source from :-http://agentsboost.com

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How to get admission in abroad for study

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If you are planning to study abroad but confused about the exams that you might have to take to join an international school, here’s your directory to the entrance exams you may have to register for given exams:-

GRE

The Graduate Record Examination is a test which is required for a graduate or a business degree worldwide. The test is offered as a computer based exam and aims to evaluate the applicant’s verbal reasoning, analytical writing, quantitative reasoning and critical thinking skills. The exam is not specific to a particular topic and the cost to take the test varies on the country it is taken.

TOEFL

TOEFL or the Test Of English as a Foreign Language is a test which is considered by many universities. This exam is to ensure English language proficiency among students who apply to English-speaking universities, especially for non-native students who wish to study abroad. The test evaluates the reading, listening, speaking and writing ability of the applicant. The exam is administered through an online format and the TOEFL score is valid for two years.

IELTS

IELTS is International English Language Testing System and offers the academic version, which is mostly for students who aspire to complete their higher studies and the general training version which is mostly for non-academic purposes or gain work experience anywhere around the globe. This is a standardized test to assess the English aptitude of the applicant that measures listening, reading, writing and speaking skills. The scores are recognized globally and are valid for two years.

GMAT

The Graduate Management Admission Test is a standard computer-based assessment criterion among many business schools worldwide. The exam includes quantitative section, verbal section, integrated reasoning and analytical writing assessment. This exam is taken by students who seek to graduate in management programs, including MBA, Master of Accountancy, and Master of Finance programs abroad.

SAT

SAT is an exam taken for college admissions in the United States of America. Writing, mathematics and critical reading are the major topics the applicant will be assessed by the colleges. SAT is offered seven times a year and the main reason for the test is to assess the student’s readiness for college. The test takes about three hours and forty-five minutes to finish and students receive their online score reports approximately three weeks after test is taken.

LSAT

The Law School Admission Test is a half day exam which administered four times each year around the world. The exam is administered by the Law School Admission Council for students with good scores in reading comprehension, logical, and verbal reasoning proficiencies. It is a major part of the admission process in countries like United States, Canada, and Australia and is gaining popularity in other countries as well. The exam has six sections and students cannot take the LSAT more than three times in two years.

OET

The Occupational English Test is an English language test for trained medical and health professionals. This exam is taken by people who are qualified to practice their profession in one country and wish to gain professional experience in another country which has an English speaking context. The test evaluates the language competency and is administered about ten times a year in over 40 locations around the world.

MCAT

The Medical College Admission Test is a computer based exam for prospective medical students worldwide. Apart from scientific concepts and principles, the test is designed to assess problem solving, critical thinking, written analysis and writing skills. Almost all medical schools consider the MCAT scores as a part of the admission process and this exam is offered over 25 times every year.

ACT

The American College Testing is an examination for high school achievement and college admissions in the United States. English, mathematics, reading, science and optional writing test forms the structure of the test. This test is a multiple choice exam and has no negative marking for incorrect answers.

PTE

The Pearson Test of English Academic is an English Language test mostly conducted to assess the proficiency of non-native English speakers. The test focuses on real-life English used in academic surroundings through a computer based examination. The test will take about three hours to complete and students will receive their results within five working days.

source or for more details:-yahoo.com 

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